San Diego – January 24, 2008 – SoWeRide.com, a social media platform focused on the expanding popularity of extreme action sports, announced its official launch today – presenting a fresh approach to informing and inspiring adventure seekers of all backgrounds – from novice to expert.

Most extreme action sports websites are full of obscure language and cultural references that tend to alienate visitors who may just be curious about the essentials of a sport. In contrast, SoWeRide.com presents information in an unvarnished, straightforward manner. “The goal of this site,” says Ryan Hansen, founder, “is to offer anyone interested in exploring the world of extreme action sports a quick, nuts-to-bolts overview of whatever grabs them, then, if sufficiently stoked, easy access to information that will take them as deep into the extreme as they wish to venture.”

The site’s layout is a triumph of logic and symmetry, featuring quick links to content on every extreme sport – from mainstays like whitewater rafting and mountain biking to the more esoteric and emerging sports like wingsuit flying and sandboarding.

From the fresh, hand-selected videos, product reviews and informative links, everything is presented with as much of an egalitarian viewpoint as possible. “After all, adds Hansen,” “who’s to say the guy getting towed by a jet ski into huge waves is experiencing a rush any more extreme than the gal choosing to jump off a cliff in a suit designed to simulate flying like a wombat.”

”The extreme rush is the common denominator – and we get to experience that sensation by helping the more adventurous among us find it, too,” says Hansen. “That’s why we created SoWeRide.com.
SoWeRide.com also provides an ideal fit for companies desiring an effective marketing solution for products related to extreme action sports.  This highly targeted niche site will draw a large audience of information-hungry consumers, searching for whatever will feed their passion for extreme action sports.

Companies interested in advertising programs and strategic partnerships with SoWeRide.com should contact Ryan Hansen at ryan@soweride.com or Dave Rodriguez at dave@soweride.com.